Sales-heavy festive season has led to a rise in demand for workforce
Around 15,000 jobs are up for grabs as e-commerce companies in India look to increase their manpower for last-mile delivery before the festive season begins.
From August to January, when India celebrates a range of festivals, including Raksha Bandhan, Ganesh Chaturthi, Id-e-Milad, Diwali, Christmas and New Year, e-commerce companies sell goods worth around Rs 10,000 crore. The sector currently employs around 1 million people.
Sources said that the large e-commerce firms like Amazon and Flipkart have already begun large-scale hiring to meet the festive demand. A large proportion of the hires could be in the warehousing and delivery segments.
After reassessing the demand again at the end of September, these companies would have a second look at their manpower and hire additional staff, especially delivery executives, if necessary.
For those wanting to apply for delivery executives' posts, basic knowledge of English, knowing the local language and knowing how to ride a motorcycle would largely be the requirements. Mayur Saraswat, Head Sales- Digital, TeamLease Services, said that there will be a jump of 30-35 percent in manpower during the festive season.
"This is a golden era for e-commerce and the sector will touch $ 200 billion by 2022. A lot of demand from Tier 2,3 as well as rural areas will drive the jobs," Saraswat said.
With the rise in demand of products and the increase in sales during the later months of the year, salaries have also gone up.
Saraswat said that unlike a year and a half ago, when delivery executives were getting paid around Rs 8,000 a month, they are now getting paid around Rs 18,000 a month.
During the festive months, incentives, including bonuses, gift coupons and spot rewards for meeting targets are also provided to delivery executives.
This is also because the rate of attrition in this segment is much higher and touches 40-45 percent during busy months, primarily because companies actively poach from each other.
Local hiring could also be boosted during the festive season, since cash-on-delivery has increased the overall proportion of purchases from rural areas.
Unlike in other sectors, where robotics has taken away jobs, Saraswat said that getting robots to the shop floor in areas like warehousing during sale-heavy festive seasons will lead to better efficiency and positive margins, thereby pushing salaries higher.
Going forward, he said that new partnerships like Flipkart-Walmart would also add to the number of new jobs available in the sector.The jobs that are currently on offer include both temporary and permanent positions. The temporary staff numbers will be higher, since they work only for 5-6 months.The Great Diwali Discount!
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