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Tata Consumer completes Capital Foods integration, expands market reach

In January, TCPL had finalized deals to acquire full ownership of Capital Foods, known for brands like Ching’s Secret and Smith & Jones, as well as Organic India, a company specializing in organic teas and health foods.

April 23, 2024 / 17:37 IST
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Tata Consumer Products
TCPL aimed to integrate these acquisitions within the next three to four months, utilizing its distribution network to expand the reach of these brands domestically and internationally.

Tata Consumer Products has completed the integration of Capital Foods, maker of Ching’s Secret and Smith & Jones food ingredients, within just 60 days of acquisition.

The company said in an exchange filing that both back end and front end integration has been completed. Tata Consumer is leveraging their GTM (Go-to-market) strategy to deliver growth across channels while delivering on cost synergies.

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In January, TCPL had finalized deals to acquire full ownership of Capital Foods, known for brands like Ching’s Secret and Smith & Jones, as well as Organic India, a company specializing in organic teas and health foods. The acquisition costs Rs 5,100 crore for Capital Foods and Rs 1,900 crore for Organic India, with potential additional payments based on the companies' financial performance.

TCPL aimed to integrate these acquisitions within the next three to four months, utilizing its distribution network to expand the reach of these brands domestically and internationally.