Ideas For Profit | This FMCG major is likely to exhibit further market share gains in a medium-term

Britannia’s quarterly result commentary provides a strong attestation that companies with agile management and a nimble supply chain can outperform in a challenging time like today. The company has had the first-mover advantage as it was able to reach retail store shelves when others struggled. This was backed by the quick ramp-up in production for targeted categories ably helped by distribution strategy. Further, the biscuit category tailwinds in terms of re-stocking and the theme of low ticket consumption helped.

Having said that Covid-19 does have an adverse impact in terms of stalling new launches, CAPEX plans, and making it longer to become a Total Foods Company. The stock has had a strong return of 39 percent from the time we recommended it as a tactical idea on 27^th March, which leads us to review, what’s is in for investors now?