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E-commerce will play important role in Atmanirbhar Bharat vision: Amazon India head

Amit Agarwal, global senior vice president and country head Amazon India, said e-commerce is at nascent stages in India given that it is hardly even 3 per cent of the country''s total retail consumption.

January 28, 2021 / 07:49 AM IST
E-commerce as a category has spent Rs 813 crore in first half of 2020. One company from this category Amazon Online India took the fourth spot in the top 10 advertisers' list with ad spend in the range of Rs 250 to Rs 350 crore. (Image: Amazon)

E-commerce as a category has spent Rs 813 crore in first half of 2020. One company from this category Amazon Online India took the fourth spot in the top 10 advertisers' list with ad spend in the range of Rs 250 to Rs 350 crore. (Image: Amazon)

E-commerce will play an important role in the government's vision of "Atmanirbhar Bharat" (self-reliant India) as more homegrown brands scale up and go global, leveraging digital infrastructure, a top Amazon India executive said.

Amit Agarwal, global senior vice president and country head Amazon India, said e-commerce is at nascent stages in India given that it is hardly even 3 per cent of the country''s total retail consumption.

"What I predict is you''re going to witness a kind of structural shift that propels us faster towards this vision of Digital India.

"I think Make in India is going to go global at massive scale, you''re going to have Indian brands become global brands and all of this is going to create a digitally robust business ecosystem across the country that is going to power millions of livelihoods," he said.