This is the age of 'always-on' and road warriors who carry multiple gizmos to be connected with office, peers, customers and suppliers while on road. That means you are always on some device, whether it is a tab or a mobile. Successful marketing today is all about the ability to reach your customers wherever you or they are. And they are all over the place. What this means is that your brand needs to be in the mobile. If not, you have a fairly good chance of missing them. That is not going to be viewed favourably within your company and you are likely to lose some budgets in the next quarter and in some extreme cases you can even your job!
There is no second question about it: mobile devices are indeed changing the marketing landscape. There are over 6 billion mobile subscribers currently in the world and in some countries like India, there are more mobile devices than there are toothbrushes. The year 2016 has seen handheld tablets/iPads crossing PC sales, globally. By 2030, it will cross even laptop sales. It is no more futuristic to plan marketing through mobile devices. You are seeing a surge of such marketing activities right now. As mobility rises, customers are increasingly accustomed to having important information available as soon as possible on their mobile devices.
For many SME folks, this is a scary situation and daunting task. But mavericks take this as a great opportunity. The massive adoption of mobility offers an opportunity for constant connectivity with customers who are on the move. It is also a fabulous opportunity to offer customers new services or resources that are valuable to them.
There have been many benefits for those companies who have successfully made the move to mobile. These include efficient use of employee time, improved customer service and an expanded range of products and services. From an interactive iPad app that can be used for a live demo to giving a network of business associates in conversation together, the new mobile solutions offer enormous power to marketing. Taking your brand to mobile devices need not be an overwhelming task. According to experts, here are four ways to easily take your brands mobile:
These advances in technology and one-on-one opportunities will make marketers salivate. Mobile changes the customer experience into something enjoyable and engaging in a way that has never been possible before. Determine what mobile elements will positively impact your customers most, and make that the first step in taking your brand mobile. Each mobile element you incorporate after that will only work to enhance the experience with your brand.