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Last Updated : Feb 14, 2018 11:50 AM IST | Source: Moneycontrol.com

Cut toxic content or we will take out ads: Hindustan Unilever to Facebook, Google

Unilever has said that it will partner with only those organisations that will help bring around better digital infrastructure in the world.

Hindustan Unilever has threatened to cut investment in online social media platforms like Facebook and Google as it is alarmed at the nature of content available on these platforms, according to a report in The Economic Times.

It believes a lot of content “creates division” in society and this move is in line with its Dutch parent company's new global policy.

The company’s plan will be announced by the chief marketing officer, Keith Weed, in a speech at the annual Interactive Advertising Bureau conference in California.

An advance copy of the speech that Weed will give was at the event says, "Unilever, as a trusted advertiser, does not want to advertise on platforms which do not make a positive contribution to society."

Weed, in his speech, will also call out fake news and toxic, unverified online content and call on the media giants to improve transparency and consumer trust.

Unilever, one of the biggest players in advertising, has dedicated its operations to tackling gender and beauty stereotypes in advertising. The company said that it will partner with only those organisations that will help bring around better digital infrastructure in the world.

After receiving a lot of criticism on the Dove advertisement on Facebook, that many people deemed racist, Unilever is taking steps to bring changes. The brand also offered apologies to the public saying that it “missed the mark in representing women of colour thoughtfully”.

 
First Published on Feb 14, 2018 11:46 am
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