COVID-19 hits India's gold-buying sentiment; Q3 demand drops by 30%: World Gold Council

Similarly, in value terms, gold Investment demand was Rs 15,410 crore, up by 107 per cent from Rs 7,450 crore in the corresponding period of 2019.

The third quarter tends to be relatively low generally due to seasonal factors like monsoons and inauspicious periods like Pitru-Paksh and Adhik Maas. Jewellery demand fell by 48 per cent as jewellery purchases did not have any support of festivals or weddings, Somasundaram added.

Moreover, he pointed out that buying jewellery in the country is an experience and the restrictions including social distancing, wearing masks have kept consumer footfalls to the retail stores low.

On the other hand, he said gold's safe haven attributes and an anticipation of price rise paved the way for an increase in investment demand for gold bars and coins by 51 percent to 33.8 tonnes, he said.

One interesting development during these months of lockdown has been the rapid rise in digital engagement with several tech initiatives by top jewellers to woo buyers. Digital platforms selling allocated gold through wallets also recorded sharp rise in volumes, along with significant activity in gold exchange-traded funds (ETFs) following a prolonged period of quiescence, he pointed out.

Total gold recycled in India in the third quarter was 41.5 tonnes, up by 14 per cent compared to 36.5 tonnes in the same quarter of 2019.

Due to higher prices, recycling increased by 14 percent to 41.5 tonnes, though inventory rationalisation by jewellers and steep discounts in the market did impact full price recovery for sellers, he observed.

Meanwhile, he said, imports resumed in anticipation of festival demand as supply chain-related restrictions were eased, growing from 9 tonnes in the previous quarter to 90.5 tonnes, he said.

Looking ahead, we typically witness an upswing in gold demand in the fourth quarter on account of Dussehra, Dhanteras and other festivals coupled with a busy wedding season post-harvest.

This year, a good monsoon notwithstanding, price and COVID-19 shadow will affect sentiment, though we can reasonably expect at least a part of the pent-up demand to surface, Somasundaram said.

As weddings and festivities become low-key affairs, savings on other spends could be channelised into gold, he added.

A sense of cautious optimism has returned among the trade stemming from the fact that the society is gradually learning to live with COVID-19, he said.

But, post COVID-19 demand is likely to surge like post-2009, when demand was 642 tonnes and rose sharply to 1,002 tonne in 2010 and continued to be high in 2011 and 2012, he added.