Happily Unmarried makes fun and quirky accessories targeted at a young audience, and also has a portfolio of male and female grooming products under its umbrella brands
Wipro Consumer Care, a business unit of Wipro Enterprises, said today that it has agreed to make an investment in Happily Unmarried Pvt Marketing Ltd (HUMPL), a New Delhi-based online consumer product firm.
Happily Unmarried makes fun and quirky accessories targeted at a young audience, and also has a portfolio of male and female grooming products under its umbrella brands called ‘Ustraa’ and 'Happily Unmarried', respectively.
Wipro did not disclose the quantum of the investment.
HUMPL operates in the premium, youth-focused segments of the market. In a short span of time, ‘Ustraa’ has become a key player in beard grooming products. The company has also seen success in other grooming categories like shaving foams, body wash, body wash and eau de colognes. It derives most of its revenue through online channels - its own e-store and public marketplaces, said Wipro in a statement.Wipro Consumer Care is a leading player in personal care in developing markets, and this investment is in keeping with the company’s strategy of leveraging emerging online opportunities brought about by rapid digitalisation.