Moneycontrol
Last Updated : Jan 30, 2018 10:13 PM IST | Source: CNBC-TV18

Watch: Hero Moto's premium push

India's largest two-wheeler maker Hero MotoCorp is set to re-enter the premium motorcycle segment. The auto major has unveiled a new 200 cc motorbike – the Xtreme 200R which will take on Bajaj Pulsar 180 and KTM Duke 200. The new offering is expected to hit the markets in the next few months.

CNBC TV18 @moneycontrolcom

India's largest two-wheeler maker Hero MotoCorp is set to re-enter the premium motorcycle segment. The auto major has unveiled a new 200 cc motorbike – the Xtreme 200R which will take on Bajaj Pulsar 180 and KTM Duke 200. The new offering is expected to hit the markets in the next few months.

CNBC-TV18’s Ronojoy Banerjee caught up with Hero MotoCorp's Head of Global Product Planning, Malo Le Masson and Chief Technology Officer, Markus Braunsperger to understand how the company will go about breaking the stranglehold of Bajaj and Royal Enfield in the premium segment.

Watch accompanying video for more details…
First Published on Jan 30, 2018 10:09 pm

tags #Business

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