Moneycontrol PRO
HomeNewsBusinessCompaniesTata-JLR ends 'Defender' production

Tata-JLR ends 'Defender' production

It was the end of the road for the 'Defender' 4x4 utility vehicle made by Tata Motors-owned Jaguar Land Rover (JLR) as the luxury carmaker halted production of the iconic model at its UK plant today.

January 29, 2016 / 21:25 IST
     
     
    26 Aug, 2025 12:21
    Volume
    Todays L/H
    More

    It was the end of the road for the 'Defender' 4x4 utility vehicle made by Tata Motors-owned Jaguar Land Rover (JLR) as the luxury carmaker halted production of the iconic model at its UK plant today.

    The last model of the famous 4x4 off-roader rolled off the production line at JLR's Solihull plant in the West Midlands with a celebratory event for 700 current and former employees.

    Ralf Speth, CEO of Jaguar Land Rover, described the vehicle as the "origin of our legendary capability, a vehicle that makes the world a better place, often in some of the most extreme circumstances".

    "There will always be a special place in our hearts for Defender, among all our employees, but this is not the end. We have a glorious past to champion, and a wonderful future to look forward to," he said.

    The Defender celebration at Solihull saw more than 25 unique vehicles from Land Rover's history come together in a procession around the plant, featuring the final current Defender vehicle which came off the line.

    The model was launched 68 years ago and was named 'Defender' in the 1990s, being driven by British troops in Northern Ireland, Iraq and Afghanistan.

    Its famous owners include Queen Elizabeth II and former British Prime Minister Winston Churchill and the model became a movie star when it featured heavily in the 1966 film 'Born Free' and with James Bond in 'Skyfall'.

    Nick Rogers, group engineering director at JLR, said: "It's a true motoring icon and is much loved around the world.

    The world has changed dramatically in the last 68 years, but this vehicle has remained a constant � something no other vehicle can claim".

    More than 2 million Series Land Rovers and Defenders have been built at the Solihull plant since 1948.

    "What began as simply a line drawing in the sand has gone on to become one of the world's most iconic 4x4s, earning the accolade of being the most versatile vehicle on the planet, capable of taking owners to the places other vehicles couldn't reach," JLR said.

    Land Rover also plans to launch an online "Defender Journeys" platform, which will allow the legendary model to live-on in a digital environment.

    first published: Jan 29, 2016 08:55 pm

    Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!

    Subscribe to Tech Newsletters

    • On Saturdays

      Find the best of Al News in one place, specially curated for you every weekend.

    • Daily-Weekdays

      Stay on top of the latest tech trends and biggest startup news.

    Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347