Moneycontrol
Last Updated : Jan 25, 2014 03:56 PM IST | Source: CNBC-TV18

Storyboard meets Smiley's CEO, Nicolas Loufrani

Ever since its first appearance as a newspaper promotion in 1971, the happy face or Smiley has grown to become an iconic brand.

Ever since its first appearance as a newspaper promotion in 1971, the happy face or Smiley has grown to become an iconic brand. It clocked around USD 167 million in revenues last year and continues to grow based on its unique strategy of creating collections and marketing campaigns for its partners or licensees - you know, merchandise, stationary, publishing - the works! The Smiley Company's CEO Nicolas Loufrani was here to launch the brand in India and we caught up with him to understand Smiley's growth story and India plans. Listen in.

First Published on Jan 25, 2014 03:56 pm
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