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Storyboard: India's first online Diwali

According to ASSOCHAM, online sales are expected to touch Rs 10,000 crore mark growing by around 350 percent over last year. What are brick and mortal stores doing and how are they handling this challenge? Storyboard's Pavni Mittal discusses this with Infinity Retail‘s Ajit Joshi and Madhumita Dutta of Raymond.

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