Shemaroo inks content licensing deal with Vuclip's Viu

Shemaroo Entertainment has signed a content licensing deal with Vuclip's premium OTT video-on-demand service Viu.

"Shemaroo Entertainment Ltd has inked a content licensing deal with Vuclip's premium OTT (over-the-top) video on demand service, Viu," the company said in a statement.

Through this deal, Shemaroo Entertainment's catalogue of contemporary full length Hindi movies can be enjoyed by subscribers of Viu, it said further.

Shemaroo Entertainment Director Jai Maroo said: "OTT services are growing exponentially in India. Given the dynamics of the OTT space, content has become the key driver for subscriber acquisition and growth. We are pleased to join hands with Viu in our ongoing efforts to reach out to the digital consumer." Vuclip, a PCCW Media Company, is a premium video-on- demand service for emerging markets with 10 million subscribers per quarter. The company's premium OTT service Viu is currently enjoyed by consumers in Hong Kong, Singapore, Malaysia, Indonesia, Egypt and India.