American multinational technology giant in consumer electronics, Apple, dropped by one spot over last year and was placed 5th in the Most Trusted Brands list.
South Korean conglomerate Samsung has retained the top spot as the most trusted brand in India for the second year in a row. According to the Brand Trust Report, rivals Sony and LG have retained the second and third spots, respectively.
LG was remained in the top five of the most trusted brand ranking in all the previous 8 reports.
“Samsung’s second year as India’s Most Trusted Brand reflects the brand’s focus and commitment to building trust. Brands Sony and LG too have also showcased their consistency over the past four years ranked among the top 3 ranks over the last four years,” said N.Chandramouli, Chief Executive Officer, TRA Research at an event held to release the Brand Trust Report 2018.
Among the top 20 brands, the first Indian Brand to appear on the list is the home-grown Tata group, which took 4th place.
The Indian conglomerate has maintained its dominance in the diversified super-category for the last 8 years.
Apple, the American multinational technology giant in consumer electronics, dropped by one notch over last year and was placed at 5th spot.
Maintaining its position among the top 10 most trusted brands and rising two ranks to attain 6th spot in 2018 was technology services and products provider Dell.
Japanese auto company, Honda, dropped by one spot in 2018, entering this year’s ranking at 7th position.
Nike, that sprung 29 spots over last year, made it as a leader in the personal accessories sportswear category, and was placed 8th on the Most Trusted Brands list.
HP, the Paulo Alto, US-headquartered technology firm took the 9th spot.
Rounding up the top-10 is India’s four-wheeler manufacturing company, Maruti Suzuki, which fell three spots over last year's rankings.
Opening up the second half of the top 20 rankings was a new entrant in the list-Oppo at 11th spot.
Oppo successfully won a highly competitive bid to sponsor the Indian National Cricket team and achieved rights to display their logo on the team’s kits from 2017 to 2022 as well as the 2019 World Cup.
Making its mark among the top 20 brands is Reliance group that jumped to the 14th position from the 22nd spot in 2017.
The top four greatest gainers over last year are Puma, BMW, Google and Vivo.
Fee category leaders in brand trust are State Bank of India (rank 21) in BFSI; Patanjali (rank 13) in FMCG; Arrow (rank 43) in formal wear; Pepsi (rank 44) in F&B; Amazon (rank 53) in online retailer-diversified.Disclosure: Reliance Industries Ltd. is the sole beneficiary of Independent Media Trust, which controls Network18 Media & Investments Ltd.