Rio 2016: Are there enough sponsors?

India Inc has bet big on the Rio Olympics 2016 - both for brand visibility and to support the cause of Indian athletes. Nine corporate sponsors alone pledged more than Rs 10 crores for the Indian contingent. CNBC-TV18's Priya Sheth and Farah Bookwala Vhora caught up with sponsor Amul's Chief RS Sodhi and brand consultant Harish Bijoor to discuss the impact the sponsorships are having on the brands.

For full discussion, watch video