Prime Day 2024 is the biggest ever Prime Day event in India, says Amazon; here are the highlights

Signaling a growing penetration of e-commerce firms, two out of three Prime members shopped from non-metro cities, while over 70 percent of the demand for smartphones came from tier 2 and 3 cities.

Small and medium businesses’ (SMBs’) sale during Amazon’s Prime Day 2024 jumped 30 percent year-on-year to hit all-time high, the e-commerce giant said in a statement on July 25.

In addition, out of the total, over 65 percent of SMBs who received a sale during the shopping event were from tier 2-3 cities and beyond, with women entrepreneurs, weavers, and artisans selling over 1,600 units per minute during the event.

For Amazon India, it was the biggest shopping event ever as the e-commerce giant broke records with record sales during the two-day event.

The event also recorded 24 percent more prime members shopping during the 8th Prime Day compared to the 2023 event, achieving its highest-ever Prime member engagement.

Akshay Sahi, head of Amazon Prime, delivery and returns experiences, India and Emerging Markets said, “We would like to thank our sellers, brands and bank partners for helping us deliver the biggest ever Prime Day in India. Prime members purchased more items than any previous Prime Day shopping event, and we recorded the highest number of same day deliveries. We love helping our customers save big, and Prime Day is the ultimate celebration of value, fast deliveries, great deals, new launches and blockbuster entertainment that the Prime membership provides.”

Signaling a growing penetration of e-commerce firms, two out of three Prime members shopped from non-metro cities, while over 70 percent of the demand for smartphones came from tier 2 and 3 cities.

In terms of electronics, Apple iPads saw 23 times more growth in sales and Samsung Galaxy Tabs saw a surge of 17 times in sales vs previous Prime Day, the company statement said.

The sale of premium smartphones above Rs 30,000 continued to grow with more affordability options available for customers such as No Cost EMI & Amazon Pay Later.

iPhone 13, Samsung Galaxy S23 Ultra 5G and OnePlus 12R were among the top 3 premium smartphones customers bought during this Prime Day 2024, statement added.

Moreover, the overall consumer electronics and personal computing segment saw a growth of 13 percent in sales over last year’s Prime Day. During the two-day event, Intel Core Ultra powered Laptops saw an 18X growth in sales vs last Prime Day, according to the statement.

Vineet Gehani, senior director, PC Category, HP India Sales Pvt Ltd, said, “We are extremely happy to have been associated with Amazon’s Prime Day this year. The success of the event was a testament to our growing partnership with Amazon.”

Key highlights from Amazon Prime Day 2024

-In Amazon Fresh, muesli, eggs, seeds & dry fruits emerged as the top breakfast choices for India with a 1.6x growth YoY vs last Prime Day

-Customers couldn’t get enough of beauty offers on Prime Day deals, with makeup and skincare brands spiking upto 3X YoY, led by brands like Sugar Cosmetics, Lakme and Maybelline

-Amazon Fresh consumers also showed higher adoption of healthier choices resulting in a YoY growth of 3x and 1.5x respectively in mineral supplements and sports supplements (Protein powders)

-Customers loved shopping from vast collection of smart watches and premium watches, witnessing up to 9X spike, especially from smartwatch brands like Titan Smart, Fastrack Smart & premium brands like Seiko, Boss, Michael Kors.

-Prime members shopped from top brands such as LG, Samsung, IFB, Bosch, and Haier and upgraded to premium appliances through affordability options of NCEMI, Bank discounts and exchange offers

-Prime members enjoyed big savings on Fire TV Stick making it the second-most purchased product across Amazon.in this Prime Day.

-Premium sports shoes category featuring brands like New Balance, Saucony and Under Armour witnessed 3X spike vs last Prime Day.