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Last Updated : Mar 22, 2017 03:01 PM IST | Source: CNBC-TV18

Plan to launch 'Fruit of the Loom' brand in Sep-Oct: Rupa & Co

Rupa and Company has entered into a license agreement with Fruit of the Loom which is a wholly-owned subsidiary of Berkshire Hathaway.

Rupa and Company entered into a license agreement with Fruit of the Loom, which is a wholly-owned subsidiary of Berkshire Hathaway.

Speaking to CNBC-TV18, Siddhant Agarwal, VP-Business Development & Acquisitions at Rupa and Company said that the plan is to launch 'Fruit of the Loom' brand in September-October.

He further said the company will be paying a fixed royalty to Fruit of the Loom. We have rights to manufacture and market Fruit of the Loom products in India, said Agarwal. the company is looking for a distributor model for the brand with an aim to reach 30,000 retailers in four years.

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First Published on Mar 22, 2017 03:01 pm
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