The report suggests that while more than half of all innovations do not reach the market, the fastest growing companies are investing more in innovation.
Oracle’s report “Having a successful innovation agenda”, based on a survey of more than 5,000 decision makers in cloud solutions and software, states that companies are failing to realize more than half of the innovations they propose.
The respondents represented companies across 24 markets, generating revenues between less than £1 million to more than £500 million and has workforce of 100 to 50,000 employees.
According to the report, despite a clear link between growth and innovation, organizations are being held back by poor processes and lack of focus. The report showed that innovation barriers were particularly pronounced amongst big companies, as well as companies experiencing higher growth rates.
Not enough focus and structure
Over-commitment is preventing companies from bringing their innovation initiatives to life, with one third admitting to being overwhelmed by too many projects. The issue was particularly evident in high-growth companies, with 38% reporting an excess of parallel initiatives.
Despite ambitions to embed processes that encourage innovation, 22% of organizations said that the ideal workflows had not yet been properly implemented. Meanwhile, 19% of companies said they were being held back by a lack of suitable technology.
Lack of leadership
Insufficient commitment from the business, coupled with a lack of clear ownership, were shown to be key barriers to a company’s success in innovation. Executives (48%) and IT (46%) were identified as common owners of the innovation topic, but other functions were identified as owners in near-equal proportions (35-41%).
Customer engagement as an indicator of success
Organizations are moving away from traditional KPIs of employee productivity (53%) and revenue (53%), and increasingly looking towards customer experience (57%) as a measurement of ROI. However, this shift is drawing attention away from employee engagement, with only 44% looking at organization pipeline as an innovation lever, and only 41% considering company culture.“Employees will always be a critical factor in any innovation program – both coming up with new ideas that address real problems and seeing them through to fruition,” says Neil Sholay, Vice president of Innovation, Oracle. “But they need an effective and supporting culture of innovation to be successful. This starts with a clear vision from leaders and the prioritization and funding of chosen projects. Being innovative isn’t just about ideas, it’s about execution.”