Moneycontrol
Last Updated : Oct 20, 2018 12:57 PM IST | Source: Moneycontrol.com

Lord of the drinks: 4 Indian brands among top 10 most consumed spirits

Despite the imposition of prohibition in certain Indian states, four whisky brands from the subcontinent rank among the most widely consumed spirits.

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China’s baiju liquor is the most-widely consumed spirit globally. This comes as no surprise as China is the most populous country in the world. However, the fragmented nature of the market and its non-exposure to the West has curtailed the popularity of baiju spreading beyond the borders of its native country. Global spirit sales grew 1.5 percent to 2.4 billion nine-litre cases in 2017, according to data compiled by Euromonitor. Four Indian whisky brands from the subcontinent have made it to the top 10. Here’s the full list. (Image: Reuters)
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China’s baiju liquor is the most-widely consumed spirit globally. This comes as no surprise as China is the most populous country in the world. However, the fragmented nature of the market and its non-exposure to the West has curtailed the popularity of baiju spreading beyond the borders of its native country. Global spirit sales grew 1.5 percent to 2.4 billion nine-litre cases in 2017, according to data compiled by Euromonitor. Four Indian whisky brands from the subcontinent have made it to the top 10. Here’s the full list. (Image: Reuters)

10. Bacardi | Sales volume: 16.8 million | Type of alcohol: Rum | Country of origin: Cuba | Average alcohol content: 42.8% (Image: Bacardi)
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10. Bacardi | Sales volume: 16.8 million | Type of alcohol: Rum | Country of origin: Cuba | Average alcohol content: 42.8% (Image: Bacardi)

9. Johnnie Walker | Sales volume: 18.3 million | Type of alcohol: Scotch whisky | Country of origin: Scotland | Average alcohol content: 40% (Image: Johnnie Walker)
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9. Johnnie Walker | Sales volume: 18.3 million | Type of alcohol: Scotch whisky | Country of origin: Scotland | Average alcohol content: 40% (Image: Johnnie Walker)

8. Royal Stag | Sales volume: 18.7 million | Type of alcohol: Whisky | Country of origin: India | Average alcohol content: 42.8% (Image: Pernod Ricard)
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8. Royal Stag | Sales volume: 18.7 million | Type of alcohol: Whisky | Country of origin: India | Average alcohol content: 42.8% (Image: Pernod Ricard)

7. Imperial Blue | Sales volume: 19.0 million | Type of alcohol: Whisky | Country of origin: India | Average alcohol content: 42.8% (Image: Pernod Ricard)
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7. Imperial Blue | Sales volume: 19.0 million | Type of alcohol: Whisky | Country of origin: India | Average alcohol content: 42.8% (Image: Pernod Ricard)

6.Tanduay | Sales volume: 19.5 million | Type of alcohol: Rum | Country of origin: Philippines | Average alcohol content: 40% (Image: Tanduay)
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6.Tanduay | Sales volume: 19.5 million | Type of alcohol: Rum | Country of origin: Philippines | Average alcohol content: 40% (Image: Tanduay)

5. Smirnoff | Sales volume: 26.0 million | Type of alcohol: Vodka | Country of origin: Russia | Average alcohol content: 37.5% (Image: Smirnoff )
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5. Smirnoff | Sales volume: 26.0 million | Type of alcohol: Vodka | Country of origin: Russia | Average alcohol content: 37.5% (Image: Smirnoff )

4. McDowell’s No.1 | Sales volume: 26.6 million | Type of alcohol: Whisky | Country of origin: India | Average alcohol content: 42.8% (Image: Diageo)
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4. McDowell’s No.1 | Sales volume: 26.6 million | Type of alcohol: Whisky | Country of origin: India | Average alcohol content: 42.8% (Image: Diageo)

3. Emperador | Sales volume: 27.1 million | Type of alcohol: Brandy | Country of origin: Philippines | Average alcohol content: 36% (Image: Emperador )
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3. Emperador | Sales volume: 27.1 million | Type of alcohol: Brandy | Country of origin: Philippines | Average alcohol content: 36% (Image: Emperador )

2. Officer’s Choice | Sales volume: 32.0 million | Type of alcohol: Whisky | Country of origin: India | Average alcohol content: 42.8% (Image: Allied Blenders & Distillers)
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2. Officer’s Choice | Sales volume: 32.0 million | Type of alcohol: Whisky | Country of origin: India | Average alcohol content: 42.8% (Image: Allied Blenders & Distillers)

1. Jinro | Sales volume: 75.6 million | Type of alcohol: Soju | Country of origin: South Korea | Average alcohol content: 20% (Image: Hite Jinro)
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1. Jinro | Sales volume: 75.6 million | Type of alcohol: Soju | Country of origin: South Korea | Average alcohol content: 20% (Image: Hite Jinro)

First Published on Oct 19, 2018 09:52 am
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