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Johnson & Johnson baby talc powder: Should North American market pullout be a concern for Indian authorities?

The company said it decision to discontinue is part of a broader portfolio assessment related to COVID-19 prioritisation, and has nothing to do with safety of the product.

May 21, 2020 / 07:15 PM IST

Johnson & Johnson (J&J) on May 21 said its decision to permanently discontinue its talc based baby powder is specific to US and Canada. For the rest of the world, including India it is "business as usual".

The company said its decision to discontinue is part of a broader portfolio assessment related to COVID-19 prioritisation, and has nothing to do with safety of the product. However company added that its cornstarch-based Johnson's Baby Powder will remain available in North America.

"We remain steadfastly confident in the safety of talc-based Johnson’s Baby Powder. Decades of independent scientific studies by medical experts around the world support the safety of our product," the company said in a statement.

J&J faces more than 16,000 lawsuits with consumers claiming the company’s talc products contained asbestos, a known carcinogen.