Havells to enter baby care products by June-end

Moneycontrol BureauHavells India, so far a maker of fans, LEDs and switches, will foray into marketing of baby care products by end of June. As a small step, it has announced the launch of baby hair clippers. Today's announcement at a press meet follows the company's entry into the personal grooming market. With the launch of electric shavers, beard trimmers, hair straighteners and dryers in Rs 1,000-Rs 7200 range, the company aims to garner a 25 percent market share in 3 years. The Rs 1,500-crore personal grooming market is growing at 25-30 percent annually. The company will sell its personal grooming products through its exclusive 'Galaxy' outlets, e-commerce platforms, cosmetics, departmental and chemist shops. Moneycontrol had exclusively reported on Monday about the company's foray into personal grooming products. A company official had told Moneycontrol that the company would initially only market these products, and depending on the response, would get into their manufacturing. He said the company would source the products from the same manufacturers who supplied to established players like Philips and Braun.