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Last Updated : Sep 24, 2016 12:50 PM IST | Source: CNBC-TV18

Has carved a niche in crowded FMCG market: ITC on Patanjali

The head of ITC's food division VL rajesh has nothing but praise for Patanjali. In an interview with CNBC-TV18 he said he is amazed at how Patanjali has managed to carve a niche for itself in the crowded FMCG market.

The head of ITC's food division VL Rajesh has nothing but praise for Patanjali. In an interview with CNBC-TV18 he said he is amazed at how Patanjali has managed to carve a niche for itself in the crowded fast-moving consumer goods (FMCG) market.

He also said that Patanjali has made Indian products more fashionable.

Watch video for more.
First Published on Sep 24, 2016 12:22 pm
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