Future Group to tie up with Baba Ramdev's Patanjali

Kishore Biyani's Future Group is all set to announce a tie-up with Baba Ramdev’s Patanjali. The former will get exclusively right to sell the latter’s products in Future outlets like Nilgiris, Food Bazaar, Food Hall and Big Bazaar.Fast moving consumer goods (FMCG) major Patanjali is no small fish in the market. The company has surpassed listed companies like Proctor and Gamble, Emami and Jyothy Labs in terms of annual revenue. With revenue of Rs 2,500 crore, its valuation goes up to a whopping Rs 14,000 crore.Patanjali Group is targeting revenues of about Rs 5,000-10,000 crore in the next few years. It also plans to launch new products including instant noodles, malted food and oral care.Sources say that Future Retail is also eyeing close to Rs 1,500 crore revenue from this deal and is expected to expands its customer base by one crore people. One interesting fact about Patanjali is that though all its products have Baba Ramdev’s face on it, the yoga guru does not own any stake in the company.