E-commerce giant Flipkart on Saturday announced an exclusive tie-up with Mahindra & Mahindra Ltd for online bookings of the newly launched KUV100. The bookings for the compact SUV will open from midnight January 18, the two companies said. Anil Goteti, Vice President - Business, Flipkart said for the first time in the automobile category, the exclusive tie-up will allow Mahindra access Flipkart's extensive reach and network to connect with their customers and provide them the ease to book Mahindra KUV100 online.
Flipkart launched automobiles as a category last month. The two entities have come together to deliver superior customer experience with assured in-a-month delivery, the companies said in a joint release. Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra said, "Being two young brands, both KUV100 and Flipkart complement each other. This tie-up with Flipkart further reinforces our customer centric initiatives." Auto major Mahindra had yesterday launched compact SUV KUV100, targeted at the first-time car buyers and youth, with a starting price tag of Rs 4.42 lakh (ex-showroom, Pune). The launch also marked the company's debut in the petrol segment. The petrol engine debuting on the car is a 1198cc, 1.2 litre 'mfalcon' engine delivering an 82bhp of power.
The diesel variant also uses a 1,198cc engine, which has also been developed anew. KUV100 is the ninth offering from Mahindra this year.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
Find the best of Al News in one place, specially curated for you every weekend.
Stay on top of the latest tech trends and biggest startup news.
