Sameer Tandon, Head - National Sales – Tractors, Escorts Agri Machinery says the company will grow to the tune of 3-4 percent this year as the past few quarters have been quite punishing for the sector.
Speaking to CNBC-TV18, Tandon says he is hopeful of demand reviving on the account of rainfall and the festive season.
Also read: Tractor financing slightly hit by monsoon deficit: Chola“We have seen a good amount of rainfall in the past few days and hence the kharif crop is likely to be good. We also see a good demand owing to the festive season,” he says.
The company just recently launched two tractor models in Bangladesh- Farmtrac 6060- Heritage series and Powertrac Diesel-Saver Plus 4450 Euro series.
Tandon hopes to sell 3,500 units of tractors in Bangladesh per year.
Below is the verbatim transcript of Sameer Tandon interview with CNBC-TV18\\'s Latha Venkatesh and Sonia Shenoy.
Sonia: Can you just take us through this new launch of the tractors in the Bangladesh market. How much do you expect the Bangladesh market to contribute to your overall revenues or to the overall exports, say, in the next 6-12 months?
A: When we ventured into the exports market, we started the launches with Hannover in Germany which we did in November last year and then we had a launch in South Africa and the third launch was in Bangladesh. So, Bangladesh as well is a developing agricultural market where we have a lot of players showing interest and we thought that the tractors which we have just launched, which we call Farmtrac Heritage Series in Europe would find a great market here. So along with that as well we have launched the Powertrac Euro range which as well we launched about last year in India.
Bangladesh would be around 3,500 units type of market. We have a very negligible presence as of now but we hope that we should be able to get to about 10 percent of the market share in an year or two.
Latha: Give us some numbers on the export front. You have begun to do a fairly sturdy 450-470 numbers per month. What might it increase to in 6-12 months?
A: We have not gone into a number game right now. We are still a very small player. What we have been very keenly looking at is we are not looking at typical tractor company from India and only looking at African markets. We started from Europe and in Europe the smaller tractor segment which we make is a very small segment and we are aiming at in the smaller range of these tractors in Europe. We should try to be number one and with that we have started it. So we should be consistent around maybe about 100 or odd number for some time and then we will start looking at exploring into more European countries.
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