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Last Updated : Sep 20, 2016 10:15 AM IST | Source: CNBC-TV18

Consumer cos are betting big on festival season for sales push

The Indian consumer durables industry is pinning its hopes on the upcoming festive season. Better monsoons and 7th Pay Commission are surely going to leave consumers with more disposable income but are distributors seeing this getting translated to higher sales? CNBC TV-18's Yash Jain finds out.


The Indian consumer durables industry is pinning its hopes on the upcoming festive season. After having lived through two years of sluggish demand, this year is special for the industry for more reasons than one.

Better monsoons and 7th Pay Commission are surely going to leave consumers with more disposable income but are distributors seeing this getting translated to higher sales? CNBC TV-18's Yash Jain finds out.

Watch video for more...



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First Published on Sep 20, 2016 09:22 am
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