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Bajaj Electricals eyes larger pie of B2B market

Bajaj Electricals, which has already introduced internet of things (IoT) enabled air coolers, would extend this technology to other products.

July 20, 2018 / 10:19 PM IST
 
 
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Bajaj Electricals today said it expects the B2B segment to account for a larger chunk of overall sales in the coming years as it is focusing on areas like smart connected devices and IoT. The lighting products and consumer durables maker, which has partnered with technology major Cisco, would continue to bid for the government's smart cities projects, besides other opportunities.

Bajaj Electricals, which has already introduced internet of things (IoT) enabled air coolers, would extend this technology to other products.

"We would be in the technologically advanced solution provider segment. It could be in the application of outdoor or it could be in the application of indoor. We would provide a complete solution," Bajaj Electricals President and Country Head - Luminaire segment, Raja Mukherjee told PTI.

"We aim to raise the level of infrastructure and technology by providing smart products, IoT lightings, EPC services, solar and IBMS solutions, which will certainly help in the development of the city and make sustainable living spaces for people," he added.