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Amazon Prime membership doubles during Prime Day 2020 from last year

Retail giant doesn’t disclose numbers. More than 200 sellers turn crorepatis. All India Online Vendors Association complains about Amazon trying to cannibalise logistics market.

August 12, 2020 / 12:31 AM IST

US-based e-tailer Amazon's 48-hour long festive sale event saw double the number of customers signing up for Prime membership as compared to the year before. The Prime Day sales were held on August 6 and 7.

The company did not disclose the number of subscribers. All it said was over 65 percent new members came from outside the top 10 cities in the country.

Personal computing devices, large appliances, kitchenware, smartphones, apparel and pantry items were among the hot sellers. Work-from- home purchase trends continued, with customers buying laptops, printers, monitors and the like.

The event, which gave multiple sellers an opportunity to sell their piled- up inventory following the lockouts and the pandemic, turned out to be promising for the e-commerce giant.