Emami increases marketing budget for Boroplus
FMCG firm Emami has increased marketing budget for its flagship skincare brand 'Boroplus' to Rs 50 crore this fiscal, in view of the brand getting into new categories like face wash within the year, reports The Economic Times.
May 26, 2011 / 08:23 PM IST
FMCG firm Emami has increased marketing budget for its flagship skincare brand 'Boroplus' to Rs 50 crore this fiscal, in view of the brand getting into new categories like face wash within the year, reports The Economic Times.
The company said it expects sales growth of 25% this year with introduction of new products in the coming months, the report says."As we line up to introduce a slew of products under 'Boroplus' brand this year, we are also increasing our marketing spend to Rs 50 crore this fiscal. Last fiscal, we had spent around Rs 30 crore on marketing and advertising," Emami Group of Companies Director Harsh Aggarwal told, the report adds.Source: The Economic Times
