Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets milk and dairy products under the brand ''Amul'', has crossed the USD 2-billion turnover mark (Rs 9,774 crore) in 2010-11.
The federation''s turnover grew at compounded annual growth rate (CAGR) of 23% in the last four years, GCMMF said."The organisation achieved USD 1-billion turnover in the 33rd year of its formation, while it took just four more years to add another one billion USD to it. With this we have crossed the USD 2-billion revenue mark," GCMMF Chairman Parthi Bhatol said, while declaring the federation''s results today.GCMMF has set an ambitious target of crossing Rs 12,000-crore turnover mark in 2011-12."During 2010-11, GCMMF has paid Rs 8,345 crore to around 30 lakh farmers (who are members of the federation).The payouts to farmers have grown at CAGR of 23% in the last four years," he said.The market share of various categories of products has also gone up. The butter sales showed growth of 26% in 2010-11, while the milk pouch sales shot up 34 per cent in the same period, a GCMMF statement said here.The beverage range of dairy products sold under Amul like lassi, flavoured milk, butter milk have shown growth of 28%, it said.The federation has undertaken its largest ever distribution expansion exercise to extend its reach to smaller towns and semi-urban areas.GCMMF plans to appoint 150 super distributors with a view to extend its reach to 3,000 new smaller towns and semi-urban areas in 2011-12, the statement said. 
