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Dabur to bring Turkish brand Hobby in India by Sept

FMCG firm Dabur today said it is planning to launch in India by September this year personal care brands of Turkey's Hobi Kozmetik, which it had acquired last year.

May 23, 2011 / 12:55 PM IST
 
 
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FMCG firm Dabur today said it is planning to launch in India by September this year personal care brands of Turkey's Hobi Kozmetik, which it had acquired last year.


"We are planning to launch some products from the Hobi portfolio in India. The products would initially be introduced in modern trade outlets only," Dabur India Chief Executive Officer Sunil Duggal told PTI.


Hobi Kozmetik sells a range of hair care and skin care products under 'Hobby' and 'New Era' brands across 35 countries, including the Middle East and North Africa.


He said the 'Hobby' range to be introduced in India, includes body wash, shampoos and soaps among others and will be positioned at the premium end of the market but did not provide the exact price range.

These products will be imported from Hobi Kozmetik's plants located in Turkey.

first published: May 22, 2011 04:54 pm
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