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Moneycontrol Exclusive: Vadilal Ind ups ice-cream prices 3%

Ahmedabad-based Vadilal Industries has raised prices of its ice-creams by 3% effective April 1 to offset rising costs of raw materials, Managing Director Rajesh Gandhi told moneycontrol.com Friday.

April 02, 2011 / 03:12 PM IST
 
 
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By Nachiket Kelkar


Ahmedabad-based Vadilal Industries has raised prices of its ice-creams by 3% effective April 1 to offset rising costs of raw materials, Managing Director Rajesh Gandhi told moneycontrol.com Friday.


The latest price hike comes on the back of a 7% hike taken by the company in February.


Prices of raw materials such as milk, chocolate and dry fruits have gone up over the last several months, which necessitated the price hike, Gandhi said.

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