European carmakers are stepping on the gas in India and cruising past Japanese carmakers with ease.
European carmakers are stepping on the gas in India and cruising past Japanese carmakers with ease. This is true of almost every segment in the sector, and no, it's not only because of the recent earthquake. CNBC-TV18's Swati Khandelwal Jain reports.
Japanese carmakers have switched on their hazard lights and despite their relatively recent entry into India, European carmakers are overtaking them with ease.
Here's a quick check on some of the segments:
The Maybach and the Rolls Royce have cornered the super-luxury market. Porsche, Ferrari and Lamborghini have tied up the super-luxury fast-car market and Audi, Mercedes and BMW dominate the luxury car market.
Japanese players like Honda, Nissan and Toyota are also falling behind European players like Volkswagen and Skoda in the Sedan or C-Segment.
Sample this: VW sold 6,839 Ventos over March and April while just 4,315 units of the Honda City were sold. In just 8 months, the Vento has even overtaken the Maruti Suzuki SX4, to become the leader in the C-segment.
Similarly, in the small car space, Volkswagen has pushed Honda off the road.
In May, VW sold over 3,000 units of its Polo... while Honda Jazz has seen sales of a little over 100 cars.
Of course, Maruti Suzuki is an exception, as its market share is bigger than all the other players combined. Experts say it's not just Japan's recent tryst with the earthquake that's at the root of this problem.
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