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Last Updated : Oct 01, 2011 09:52 AM IST | Source: CNBC-TV18

Mercedes' image makeover: Wooing young & affluent Indians

Mercedes Benz is not the first name which comes to your mind when you think of brands in need of an image makeover. But that's exactly what the luxury carmaker is going in for here in India to win over young Indians, reports CNBC-TV18's Swati Khandelwal Jain.


Mercedes Benz is not the first name which comes to your mind when you think of brands in need of an image makeover. But that's exactly what the luxury carmaker is going in for here in India to win over young Indians, reports CNBC-TV18's Swati Khandelwal Jain.


Mercedes Benz has changed its ad campaign to focus on power and performance rather than project its already accepted image of comfort, safety and elegance. The luxury carmaker seems to be making a conscious brand makeover attempt here in India.

Peter Honegg, MD & CEO of Mercedes-Benz India says,

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First Published on Sep 30, 2011 09:28 pm
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