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Budget 2012: Here's what the eCommerce industry is all ears for

Any government policies that encourage broadband connectivity in India and further brings down prices of PCs and other internet access devices will be good for the e-commerce industry in India.

March 12, 2012 / 01:03 PM IST

By Navin Joshua, Founder of Fashos.com


India has a long way to go with respect to internet penetration, although numbers have increased any gain in penetration from here will have a positive cascading effect on ecommerce/e-tailing in India.


E-tailing is closely linked to broadband penetration and other economies have clearly demonstrated that etailing scales significantly once internet penetration increases. Internet penetration is closely linked to PC penetration and PC broadband access.


Any government policies that encourage broadband connectivity in India and further brings down prices of PCs and other internet access devices will be good for the e-commerce industry in India.


Prices of broad band connections and avialibility of conections have been bigger constraints to the growth of broadband in India. Broadband prices in India remain one of the heighest in the world. 


Beyond the Metros: Tapping true Potential!

Broadband penetration and availability needs tobe a key focus in Budget 2012. Braodband access needs to increase in Tier1/2/3 towns for ecommerce to grow and benefit the end user. True value unlocking of Ecommerce

first published: Mar 12, 2012 11:58 am

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