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Last Updated : Feb 16, 2019 10:16 AM IST | Source: Moneycontrol.com

Brands making audio logos to cash in on voice shopping industry

Sonic branding can be defined as an original sound used to brand a product in the same way a logo is used to brand visually.

Jasmine Makujina @moneycontrolcom

Mastercard recently released a sonic logo or audio emblem to join brands such as Coca Cola, McDonalds among others, which will be heard after a transaction is made via its card.

Sonic branding can be defined as an original sound used to brand a product in the same way a logo is used to brand visually.

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First Published on Feb 16, 2019 10:16 am
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