IPL 2020: Baba Ramdev's Patanjali Ayurved may bid for the Indian Premier League (IPL) title sponsorship after it was announced that Chinese smartphone maker Vivo will not hold the position this year.
"We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform," Patanjali spokesperson SK Tijarawala said as per a report by The Economic Times.
Patanjali is considering making a proposal to the Board of Control for Cricket in India (BCCI), Tijarawala added.
“Patanjali as a title sponsor for IPL will do more for Patanjali than for IPL. While the caste hierarchy among brands could play out, Patanjali owning the title sponsorship would be contextual from a nationalist perspective, since there is an enormous anti-China sentiment prevailing in the country,” said brand strategist Harish Bijoor said as per the report.