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IPL 2020: Baba Ramdev's Patanjali likely to bid for title sponsorship: Report

IPL 2020: The BCCI had on August 6 confirmed that Vivo will not be the title sponsor this year.

August 10, 2020 / 04:40 PM IST

IPL 2020: Baba Ramdev's Patanjali Ayurved may bid for the Indian Premier League (IPL) title sponsorship after it was announced that Chinese smartphone maker Vivo will not hold the position this year.

"We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform," Patanjali spokesperson SK Tijarawala said as per a report by The Economic Times.

Patanjali is considering making a proposal to the Board of Control for Cricket in India (BCCI), Tijarawala added.

“Patanjali as a title sponsor for IPL will do more for Patanjali than for IPL. While the caste hierarchy among brands could play out, Patanjali owning the title sponsorship would be contextual from a nationalist perspective, since there is an enormous anti-China sentiment prevailing in the country,” said brand strategist Harish Bijoor said as per the report.

The BCCI had on August 6 confirmed that Vivo will not be the title sponsor for IPL 2020.


Also Read: With Vivo out of picture and other Chinese brands lying low, ad market stares at tough times

Vivo had agreed to pay Rs 440 crore a year under the five-year sponsorship deal signed in 2018. The company might return as the tournament's main sponsor next year.

The BCCI has offered discounts of as much as 50 percent to potential title rights holders, The Economic Times reported.

The BBCI might earn a maximum of Rs 300 crore from a new sponsor, Moneycontrol reported on August 5.

This year's IPL will be played in the UAE from September 19 to November 10.
Moneycontrol News
first published: Aug 10, 2020 11:01 am