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Last Updated : Jul 05, 2017 01:59 PM IST | Source:

ASCI upholds 130 complaints against misleading adverts; Godrej, HUL, RCom, Voda, Amazon part of list

Advertising regulator ASCI upheld 130 complaints out of 199 reported advertisements in an effort to restore people's trust in the sector.

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The Consumer Complaints Council (CICC) of the Advertising Standards Council of India (ASCI) has upheld complaints against 130 of the 199 cases reported on misleading advertisements. The CCC held in the wrong major FMCG, telecom, and e-commerce enterprises such as Godrej Consumer Products, Hindustan Unilever, Reliance Communications, Vodafone, and Amazon India, among others.

FMCG manufacturer Godrej has been accused of presenting a misleading advertisement for its Cinthol soap product with a “Buy 3 Get 1 Free” offer. The main advert omits the fact that the fourth soap is of a smaller size and flouts the ASCI code by not making a mention of the disparity on the front of the package along with the offer.

Similarly, an Emami Ad on Keshking Ayurvedic oil, promising freedom from hairloss, was found to be false and exaggerated


A Pepsodent Ad by Hindustan Unilever boasted a “12-hour protection” against germs. The ASCI report found the claims falling short of evidence.

Reliance Communications, Aircel Maxis, and Vodafone India were among telecom companies to have made it to the list.

Aircel Maxis’ unlimited local calls pack offered at Rs 249 violated the ASCI Code as the daily-calls cap for other networks are at 200 minutes.

RComm’s was guilty of advertising an offer in similar lines as Aircel. Moreover, its popular claim of providing the “Fastest 4G Network” was found to be “misleading by exaggeration”.

The unlimited local and STD call offer of Vodafone priced at Rs. 328 for 28 days, was in contradiction with its actual disclaimer of a 300 minutes per day cap. As disclaimers cannot be contradictory to the claims made in the main Ad, Vodafone transgressed ASCI Guidelines for Disclaimers in this case

The smartphone player Mobitech Creations’ advertisement of One Plus 3T said the phone was “the best rated smartphone in India”. It misrepresented facts as the ratings were obtained from where the customer ratings are not accurate and properly verified. Besides, Apple’s I Phone 5c and iPhone 6s also had the same ratings, rendering One Plus 3T’s claim of the superlative position incorrect.

Amazon India and the foodtech startup Foodpanda have also made unsubstantiated claims and were held accountable.

The “Conditions Apply” clause for a Woodland wallet on sale on Amazon, was in contradiction with the e-commerce site’s claim of “100% Original Products.” It was not in tandem with the website’s assertion of having filter to check deceitful sellers. The product was not original, the report concluded, based on evidence supplied with the complaint. The e-commerce major was also held responsible for showing a false MRP on a product offering 48% discount.

Foodpanda’s Ad offered an “Upto 50% off” on products which could not be found on sale under discount; evidence of customers actually availing the offers at specified eateries were also unavailable.

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First Published on Jul 5, 2017 01:59 pm
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