Moneycontrol PRO
Contest Alert:1 day left to win Amazon vouchers worth Rs 5000. Take the MCPRO Quiz today to grab yours!
you are here: HomeNewsBusiness

Apollo Tyres introduces Vredestein brand in India

The home-grown tyre major is eyeing around 30 per cent market share in the segment over the next two years with the Vredestein range which would be locally produced from the company’s plants in Tamil Nadu and Andhra Pradesh.

October 24, 2021 / 01:21 PM IST
 
 
live
  • bselive
  • nselive
Volume
Todays L/H
More

Strengthening its product offering further in the Indian market, Apollo Tyres has introduced its European tyre brand Vredestein in the country to cater to premium cars and superbike segments.

The home-grown tyre major is eyeing around 30 per cent market share in the segment over the next two years with the Vredestein range which would be locally produced from the company’s plants in Tamil Nadu and Andhra Pradesh.

The company would be selling Vredestein brand of tyres in the replacement market initially. In the later stage the company may leverage its association with global OEMs to have Vredestein ultra high performance tyres as OE fitment.

"The performance segment in both cars and bikes is gaining a lot of prominence and we believe this is the right time for us to introduce the brand in the country,” Apollo Tyres Asia Pacific, Middle East and Africa (APMEA) President Satish Sharma told.
PTI
first published: Oct 24, 2021 01:23 pm

stay updated

Get Daily News on your Browser
Sections
ISO 27001 - BSI Assurance Mark