United Breweries' Indian subsidiary Kingfisher, announced the opening of its first-ever online merchandise store, KF.LIFE, on June 27, as per a regulatory filing.
The launch is in collaboration with The Fantam, a Bengaluru-based group of professional brand managers. The store is supposed to exclusively offer Kingfisher merchandise to fans nationwide, which includes an array of stylish bar accessories, captivating board games, beautiful wall décor signages, and trendy apparel.
The company plans on investing over Rs 70 lakh for the said stores, the filing added.
"Kingfisher is one of the most iconic brands in India and we are launching an exclusive brand store for our fans. They can buy Kingfisher-branded merchandise from KF.LIFE, is a collection that has been made keeping in mind the exploratory mindset of our new-age audience. Our collaboration with The Fantam allows us to deliver desirable and high-quality products that stay true to the iconicity of Kingfisher,” said Vikram Bahl, Chief Marketing Officer.
The online merchandise store will offer an exclusive avenue to connect with the brand, enabling them to wear their love for Kingfisher with pride. From trendy apparel to board games and bar accessories, according to the filing.
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