Online grocery store BigBasket has recently suspended its on-demand delivery or 'express delivery' segment.
In the past 2 or 3 years, several grocery services that have experimented with the on-demand delivery segment have either shut down altogether or have closed the segment concerned.
A similar case is that of BigBasket, which has also shut down its on-demand services recently.In this episode of Reporter's Take, Pramiti Lonkar talks to Priyanka Sahay to understand why BigBasket has shut down its on-demand services and the reasons why such services are unable to thrive in the price-sensitive Indian market.Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months at 289. Use code FREEDOM.