E-commerce giant Amazon's Prime Day sale this year came as a breath of fresh air for small and medium businesses (SMBs) with as many as 209 of these sellers becoming crorepatis during the 48-hour sale. The two-day annual shopping event exclusively for Amazon Prime members, held on August 6-7, saw participation from over 91,000 SMBs, artisans, weavers and women entrepreneurs from over 5,900 pin codes across India.
Over 4,000 also registered sales of Rs 10 lakh and above, Amazon has claimed. Of all the sellers who participated, more than 62,000 were from non-metros, tier 2 and tier 3 cities across the country.
Amit Agarwal, SVP and Country Manager, Amazon India, said, "This Prime Day was dedicated to our small business (SMB) partners, who have been increasingly looking to Amazon to keep their businesses running. We are humbled that we were able to help as this was our biggest Prime Day ever for small businesses – nearly 1 Lakh SMB sellers (70% from small towns) received orders from across 97% of India’s pin-codes; Karigar artisans, Saheli women sellers, Launchpad entrepreneurs, and Local Shops enjoyed their highest ever day of sales."
While sellers saw success and participated in huge numbers in the event, the company said nearly twice as many customers signed up for a Prime membership during the event this year as compared to last year. More than 65 percent of these new members were from towns like Kullu in Himachal Pradesh, Leh in Ladakh, Dholpur and Sirohi in Rajasthan, Koraput in Odisha, Mokokchung in Nagaland, Garo Hills in Meghalaya, Gadag in Karnataka, Nagappatinam in Tamil Nadu and Panna in Madhya Pradesh.
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"We are overwhelmed by the response to Prime, with twice as many customers (65% from outside of the top 10 cities) signing up for membership compared to last year, and more members enjoying the benefits of shopping, new product launches, and entertainment during the event than ever before," Agarwal added.