In the year 2020, businesses have witnessed a paradigm shift in the way businesses operate and interact with customers. Automation was adopted by startups to SMEs and even the Enterprise level MNCs to quickly transition to remote work for continuity of businesses to ensure uninterrupted and quality customer experience (CX).
While stepping into 2021, businesses need to navigate the tech landscape of AI and cloud to drive communication strategy and automation to overcome the challenges of managing customers, teams, and stakeholders to master digital interactions.
Automation tools like CRM, voice bots, cloud telephony and integrated solutions have quickly grown in a short span of time as customers prefer to connect through different channels as per their convenience. The right technological platform will serve the purpose of offering enhanced CX engagement that comes with low-cost and omnichannel support.
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