Overview

Media & Entertainment is no longer just about viewership. Now it includes multiple avenues of interaction between content producers and consumers, facilitated by new digital tools and habits. To leverage this deeper engagement and fulfill their revenue potential, media companies must learn how to channel data-driven consumer insights into creating a more responsive and intuitive production and distribution network. The only question revolves around their commitment to digital transformation, and their ability to overcome the legacy effects of traditional business models.

Join our elite panel of media experts and leaders, as we discuss how media companies can adapt to a digital ecosystem, and the main incentives driving this change.

Discussion points

  1. Creating an integrated content supply chain
  2. Meeting the rise in consumer demand
  3. The flexibility and resilience of Cloud-based networks
  4. Adapting to new market conditions & consumer preferences
  5. Higher profitability vs. Rising production costs
  6. Future trends in media consumption

Speakers

Gautam Srinivasan

Senior Journalist

Noor Basha

HOD Research, ETV

Divya Dixit

SVP, Revenue & Marketing, ALTBalaji

Aditi Shrivastava

Co-founder & CEO, Pocketaces

Chirag Sanghani

Head Media & Entertainment Google Cloud