Media & Entertainment is no longer just about viewership. Now it includes multiple avenues of interaction between content producers and consumers, facilitated by new digital tools and habits. To leverage this deeper engagement and fulfill their revenue potential, media companies must learn how to channel data-driven consumer insights into creating a more responsive and intuitive production and distribution network. The only question revolves around their commitment to digital transformation, and their ability to overcome the legacy effects of traditional business models.
Join our elite panel of media experts and leaders, as we discuss how media companies can adapt to a digital ecosystem, and the main incentives driving this change.
HOD Research, ETV
SVP, Revenue & Marketing, ALTBalaji
Co-founder & CEO, Pocketaces
Head Media & Entertainment Google Cloud