What is clean beauty?
Clean beauty products are formulated with natural ingredients that are free from harmful chemicals, such as parabens, phthalates, sulphates, and synthetic fragrances. These ingredients are often derived from plants, minerals, and other natural sources. The focus is on creating products that are gentle on the skin, environmentally friendly, and ethically sourced.
Why is clean beauty gaining popularity in India?
Consumers are seeking safer, natural alternatives to traditional cosmetics, driven by health concerns and environmental awareness.
Lots of options to choose from
Here are some examples of popular clean beauty brands and products available in India:
Forest Essentials: This luxury brand offers a wide range of natural skincare and hair care products, including facial oils, scrubs, and shampoos. Prices range from ₹1,000 to ₹5,000.
Kama Ayurveda: Known for its Ayurvedic-inspired products, Kama Ayurveda offers a variety of skincare, hair care, and body care products made with natural ingredients. Prices range from ₹500 to ₹2,000.
Biotique: This brand offers a range of natural and herbal beauty products, including facial cleansers, toners, and moisturizers. Prices range from ₹200 to ₹1,000.
Also see: Use sunscreen, stay hydrated, manage stress: Expert tips to reduce effects of ageing on your skin
Himalaya Herbal: This brand offers a wide range of natural skincare and hair care products, including face masks, shampoos, and conditioners. Prices range from₹100 to ₹500.
Lotus Herbals: Known for its natural and herbal cosmetics, Lotus Herbals offers a variety of makeup products, including lipsticks, eyeshadows, and foundations. Prices range from ₹300 to ₹1,000.
Beyond the basics: The benefits of clean beauty
Improved skin health: Natural ingredients can be gentler on your skin, reducing irritation and promoting a healthier complexion.
Environmental friendliness: Many clean beauty products are packaged sustainably and use eco-friendly ingredients.
Ethical sourcing: Clean beauty brands often prioritise ethical sourcing and fair trade practices.
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