Metro Brands
Description
They are one of the largest Indian footwear speciality retailers, and are among the aspirational Indian brands in the footwear category. They opened Their first store under the Metro brand in Mumbai in 1955, and have since evolved into a one-stop shop for all footwear needs, by retailing a wide rang.... More »
They are one of the largest Indian footwear speciality retailers, and are among the aspirational Indian brands in the footwear category. They opened Their first store under the Metro brand in Mumbai in 1955, and have since evolved into a one-stop shop for all footwear needs, by retailing a wide range of branded products for the entire family including men, women, unisex and kids, and for every occasion including casual and formal events. As of March 31, 2021, They Company operated 586 Stores across 134 cities spread across 29 states and union territories in India.
Their Company has one subsidiary, being Metmill Footwear Private Limited and one joint venture, being M.V. Shoe Care Private Limited.
They operate on an asset light model with third-party manufacturing through long-standing vendor relationships, optimum store size and layout, and long-term lease arrangements. They introduce new designs frequently through Their vendor engagements based on Their combined understanding of prevailing trends and regional sensitivity.
As of March 31, 2021, They marketed They products through two websites and dedicated pages in seven major Indian e-commerce marketplaces; and catered to Their online orders through a designated operations area at Their warehouse. Like Their stores, They also own and operate They e-commerce operations, and have invested in an e-commerce specific warehouse management system that integrates Their store network with Their online platform. The integrated system streamlines order management, product picking, packaging and shipment, to offer a seamless omni-channel experience to Their customers. Their integrated supply chain is also enabled by the successful implementation of enterprise resource planning at Their head office and warehouse.
Their retail operations are carried out through Their stores and distributors as well as through online channels. They primarily follow the “company owned and company operated” (“COCO”) model of retailing through Their own Multi Brand Outlets (“MBOs”) and Exclusive Brand Outlets (“EBOs”), to better manage customer experience at Their stores. They operate Metro, Mochi and Walkway branded MBOs and Crocs™ branded EBOs. Their Company and Their Subsidiary Metmill also operate shop-in-shops (“SIS”) in major departmental stores across India. They also distribute products of third-party brands through MetMill and retail products through franchisees. MBOs, EBOs, SIS, and franchisees, operated by Their Company together referred to in this Draft Red Herring Prospectus as “Stores”. In addition to Their physical Stores, They provide an omni-channel experience to customers through Their websites, various online marketplaces, as well as, social media platforms. All Thei brands are listed and are sold across various leading marketplaces for B2C and B2B operations.
As of March 31, 2021, They had 2,691 permanent employees. They further work with 1,235 selling agents, their staff, and contract workers. Less »
Address 401 Zillion 4th Flr,LBS Marg & CST Road , Mumbai
Maharashtra , India. Pincode : 400070
