Stray Kids break records again as Karma hits 2 million sales on the first day

Stray Kids break records again as Karma hits 2 million sales on the first day

If you’ve been following K-pop, even casually, you’ve probably noticed one group that refuses to slow down—Stray Kids. Their latest release, Karma, has achieved something jaw-dropping: two million copies sold in just one day. On August 22, the powerhouse dropped their fourth full-length album, and it immediately set off a record-breaking streak.

Led by the fiery title track Ceremony, the album proves once again that Stray Kids are unstoppable. For long-time fans, known as STAY, this moment feels like a destined milestone in a journey built on defying expectations.

When Stray Kids debuted in 2018, their heavy beats and experimental sounds weren’t exactly industry safe bets. Critics doubted their longevity in a pop market dominated by polished, radio-friendly tunes. But instead of toning down, Stray Kids leaned harder into their raw, bold style.

That very “noise” has now become the soundtrack of one of K-pop’s biggest success stories. Karma is the group’s second album to surpass two million in first-day sales, making them the fastest K-pop act of 2025 to hit the mark.
So, what makes Karma different? Produced by 3RACHA—Bang Chan, Changbin, and HAN—the record feels personal and authentic, diving into themes of fate, resilience, and transformation. It carries the group’s signature intensity while channeling optimism, a message that resonates strongly with listeners worldwide.

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The Ceremony music video adds to the excitement, with members embodying elite athletes in a futuristic sports-inspired setting. Its explosive choreography, trap-EDM fused with baile funk, and a surprise cameo by esports legend Faker have driven fans into a frenzy. Already, the MV has amassed over one million likes and more than 20 million views on YouTube.

Beyond Ceremony, the album showcases variety, from the trap-R&B edge of Creed to the heartfelt ballad Mess and the baile funk-driven Half Time. Praised for razor-sharp performances and bold vision, Stray Kids’ Karma feels like more than a comeback—it’s the dawn of a new era.