Shark Tank India 4: Anupam Mittal criticizes pitcher for lack of business clarity; says ‘I wish you a lot of struggles…’

The latest episode of Shark Tank India 4 featured Kavya and Pratishtha, co-founders of Glow Glossary, a beauty and wellness brand aiming to make self-care a daily ritual

The latest episode of Shark Tank India 4 featured Kavya and Pratishtha, co-founders of Glow Glossary, a beauty and wellness brand aiming to make self-care a daily ritual.

They introduced their flagship product, Matcha, emphasizing its health benefits and growing consumer popularity. As part of their pitch, they served the product to the sharks, receiving mixed reactions—while Kunal Shah and Vineeta Singh appreciated its quality, Namita Thapar admitted it was her first time trying matcha.

Seeking Rs 60 lakh for a 4% equity stake, the founders showcased their brand’s vision and commitment to clean wellness. However, the pitch quickly shifted gears when Anupam Mittal began probing into their business’s unit economics. When Pratishtha struggled to provide clear answers, it raised concerns about their financial acumen. Kunal had earlier questioned them about their supply chain, to which they also failed to respond confidently.

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Disappointed by their lack of preparedness, Anupam bluntly expressed his frustration. “When Kunal asked you about the supply chain, you couldn’t answer, and now when I’m asking about unit economics, you’re unsure again. I feel this is much more than just being camera shy. I wish you a lot of struggles so that you learn and understand your own business better.”

His remark underscored a crucial lesson for entrepreneurs: passion alone isn’t enough—understanding business fundamentals is key.
Reflecting on the experience, Pratishtha said, “At Glow Glossary, we believe beauty radiates from within. Our mission is to make wellness accessible and enjoyable.

Presenting our brand on Shark Tank India was incredible—while the questions were tough, they reinforced our belief in what we are building.”

Despite their enthusiasm, the lack of financial clarity led to no investment offers.

The sharks advised them to strengthen their business knowledge before scaling further, making this an eye-opening lesson for aspiring entrepreneurs.