The latest episode of Shark Tank India 4 witnessed a captivating pitch from Shreyansh and Anousha Chauhan, the dynamic founders of Beautywise. Their brand specializes in beauty and health-based supplements, aiming to enhance skin, hair, and overall well-being through scientifically backed nutrition. With a mission to revolutionize the beauty industry from within, the entrepreneurs confidently entered the tank, hoping to secure investment and strategic mentorship for their growing venture.
Shreyansh and Anousha sought an investment of ₹1 crore for 1.5% equity, valuing their company at an impressive ₹66.67 crore. Their pitch immediately caught the attention of Vineeta Singh, who acknowledged the booming demand for nutritional beauty products in India. She emphasized the growing consumer shift towards preventive healthcare and wellness solutions. The founders shared insights from their extensive market research, highlighting the brand’s commitment to science-backed formulations that deliver visible results.
However, their pitch was met with scrutiny when Namita Thapar raised concerns about a claim on their product packaging. She specifically questioned the statement that the supplements "help in weight loss," challenging whether such a claim was entirely scientific and ethical. Addressing her skepticism, the founders presented a study involving 60 individuals, showcasing positive weight loss outcomes through regular consumption of their supplements. They reassured the Sharks that their products complied with regulatory standards and were backed by clinical evidence.
As the discussion progressed, the Sharks began making their offers. Ritesh Agarwal expressed keen interest and proposed ₹1 crore for 2.38% equity, slightly adjusting the valuation. Kunal Shah, recognizing the brand’s potential, came forward with a bigger offer of ₹2.15 crore for 5% equity, demonstrating strong confidence in the company. Aman Gupta, known for his expertise in scaling consumer brands, presented an offer of ₹1 crore for 3% equity, emphasizing his belief in the brand’s future growth.
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Undeterred, the founders countered with a ₹3 crore investment for 6% equity, signaling their intent to secure a more favorable valuation. They also explored the possibility of a joint investment between Aman Gupta and Ritesh Agarwal. However, Aman firmly declined, stating, “Main akele karunga” (I will do it alone), making it clear that he preferred to go solo in the deal.
After an intense round of negotiations and careful deliberation, the founders ultimately accepted Aman Gupta’s offer, believing in his strategic vision and experience. Sealing the deal, Aman confidently remarked, “You chose the smart Shark,” marking the beginning of an exciting partnership.
With this investment, Beautywise is set to scale new heights under Aman Gupta’s mentorship. Fans of Shark Tank India are now eagerly watching how the brand leverages this opportunity to expand and thrive in the competitive beauty and wellness market. This deal not only marks a major milestone for Beautywise but also showcases the immense potential of the nutraceutical industry in India.
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