HomeEntertainmentMusicK-Pop industry's new power struggle as HYBE launches investigation into NewJeans' agency ADOR and CEO Min Hee Jin

K-Pop industry's new power struggle as HYBE launches investigation into NewJeans' agency ADOR and CEO Min Hee Jin

The K-Pop industry is going through a lot of turmoil because of a power battle between HYBE and ADOR's current leadership, the parent companies of BTS and NEWJEANS, respectively.

April 22, 2024 / 17:16 IST
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The K-Pop girl band, NEWJEANS
The K-Pop girl band, NEWJEANS

The K-pop entertainment industry has been abuzz with news of a brewing power struggle involving HYBE, the parent company of BTS, and its subsidiary, Big Hit Entertainment. The focus of attention has been on NewJeans' agency, ADOR (a subsidiary of HYBE), and its CEO, Min Hee Jin, with HYBE initiating an investigation into alleged misconduct within the agency. This move has sparked speculation and raised questions about the dynamics within the K-pop industry.

The investigation into NewJeans' agency, ADOR, and its CEO, Min Hee Jin, stems from concerns over potential breaches of trust and conflicts of interest. As a key player in the K-pop

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The CEO of ADOR, Min Hee-Jin

ecosystem, NewJeans' agency holds significant influence over the careers of artists under its management. Min Hee Jin, in particular, is renowned for her creative vision and has played a pivotal role in shaping the aesthetics and branding of various K-pop groups.